Webinar: Can Customer Lifetime value be a Win-Win Proposition?

Join Kantar and fellow marketing professionals to discuss the dual value of using customer data to improve Customer Lifetime Value. CLV is typically leveraged to measure a customer’s value, but marketeers can do much more with the abundance of data now available to enhance the experience for customers such as providing relevant product recommendations and personalization.

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Our panel of industry leaders will explore:

• The new thinking behind customer relationships, and what the ideal customer looks like.
• How to derive revenue from long-term relationships with customers in a service based, digitally infused world.
• The developments in technology that have impacted the evolution of CLV thinking and application.
• What decisions are most impacted or affected by their CLV thinking.